Ben Llados
All projects

Portland Gear Academy

Taking a product line for my own high school from design to launch.

Role
Product and marketing
School
Ida B. Wells-Barnett High School
Result
Winning team
Four students laughing on a stadium rooftop wearing the Wells merchandise line, with the school’s track and field below

The program

Portland Gear Academy gives a team of students from each Portland public high school $1,000 to design, produce, market, and sell a product line for their school, with working professionals teaching each step.

I ran product development and marketing for my school’s team, including the launch campaign. It drew over 4,000 likes and 600 comments, and our team won. It’s a big part of why I chose to study business.

The product

The launch campaign